The “subtle selling/pitch” always works: MBA admissions officers are now used to applications with the “I did…..” “I lead……” “I spearheaded…..”. While most applicants would still tend to pitch in their achievements – why not consider giving the officer a break and for a change, focus on the event/achievement. Sounds subtle? How about the statement “In March 2002, one of the greatest challenges in the way of a 50% market share was surmounted…………..”. A simple trick: when you shift from active to passive, the attention shifts to the event – and of course, you need not be insecure – it’s after all your application and you ARE involved! It pays to be more subtle as you use essays to prove your case. Interesting presentation: Present an interesting view of yourself to gain the attention of the b-school application essay reviewer or officer. Colourful language with a sense of passion towards the project/operation being discussed will work wonders for your case. Your goals/career plans could be aggressive/ambitious; however a sound foundation/earlier track record is a must if you choose to talk big: A common quote among admissions officers “Every MBA wants to head a large Fortune 500 Co. and probably retire as a Chairman or wants to start a multi-million dollar enterprise post-MBA”. Agreed? So as an MBA applicant, you can two choices – if you have the earlier foundation, you qualify for the “big talk” Else it might be in your best interests to project a milder version of your goals. Specific and clear goals expected: “After an MBA, I want to work as a marketing manager!” “I plan to work in area A or Area B” – There goes your window of opportunity. A better, winning statement would be to “work as a marketing manager in XYZ industry ha
